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Rights, Revenue Models & Growth Tactics

Rights, Revenue Models & Growth Tactics

Spark Ads have become the fastest-growing TikTok ad format, with brands increasingly tapping into creator-generated UGC to drive authentic engagement...

Warner Bros. Discovery hires PR firm in NBA media rights fight

Warner Bros. Discovery hires PR firm in NBA media rights fight

After a protracted period in which details appeared in drips and drabs, things moved pretty quickly last week around the...

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