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MediBuddy's SVP and marketing head Saibal Biswas quits, Marketing & Advertising News, ET BrandEquity

MediBuddy’s SVP and marketing head Saibal Biswas quits, Marketing & Advertising News, ET BrandEquity

Saibal Biswas has stepped down from his role as Senior Vice President and Head of Marketing and Partnerships at MediBuddy,...

Marketers manage the double-edged sword of fame, Marketing & Advertising News, ET BrandEquity

Marketers manage the double-edged sword of fame, Marketing & Advertising News, ET BrandEquity

(Representative Image; Credit- iStock) The Olympic Games have long been hailed as the pinnacle of athletic achievement, a stage where...

When God is in the product details, Marketing & Advertising News, ET BrandEquity

When God is in the product details, Marketing & Advertising News, ET BrandEquity

(Representative Image; Credit- iStock) Anand Siva, co-founder and head of business excellence, Nitty Gritti reels off the statistics. Almost USD...

Decoding the Gen-Z design aesthetic, Marketing & Advertising News, ET BrandEquity

Decoding the Gen-Z design aesthetic, Marketing & Advertising News, ET BrandEquity

(Representative Image) Every generation pushes against the established norms of their times. Growing up, millennials were surrounded by maximalist fashion...

Bobby Lives, Marketing & Advertising News, ET BrandEquity

Bobby Lives, Marketing & Advertising News, ET BrandEquity

Bobby Sista By Ramesh NarayanDirector Strategy, Asian Federation of Advertising Associations (AFAA) “Bobby Sista is no more”, said a senior...

Colgate-Palmolive raises 2024 forecasts on strong demand, Marketing & Advertising News, ET BrandEquity

Colgate-Palmolive raises 2024 forecasts on strong demand, Marketing & Advertising News, ET BrandEquity

Representational image Toothpaste maker Colgate-Palmolive raised its forecasts for annual profit and organic sales on Friday, after beating second-quarter estimates...

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