Seven West merger occurs amid free-to-air TV advertising decline
Australia’s free-to-air television ad market has dropped almost 10 per cent so far this year, as wary advertisers shift their money to billboards and digital platforms.
The decline is part of the reason behind Southern Cross Media’s takeover of Seven West Media, the Kerry Stokes-controlled company that owns Network Seven and the West Australian Newspaper group.
Loading…
Source link
Previous Post
Next Post