Cinematic Condiment Campaigns : national Advertising Campaign
Mike’s Hot Honey’s first national advertising campaign is titled ‘Drizzle the Mike’s.’ The marketing initiative captures the sensory euphoria consumers describe when experiencing the product’s sweet-heat flavor profile. Developed with creative agency Another Thing and media firm Noble People, the national advertising campaign features cinematic 30-second spots directed by Hannah Pearl Utt, portraying exaggerated, blissful reactions to the condiment with the tagline “You’re not stoned. It’s just that good.”
The ‘Drizzle the Mike’s’ ad “taps into the visceral delight” and draws inspiration from the brand’s cult following, emphasizing how a simple drizzle transforms ordinary foods like pizza, ice cream, and cocktails into extraordinary culinary moments. The ads’ playful, indulgent tone mirrors the brand’s irreverent identity. The timing aligns with summer’s peak grilling and social dining seasons.
Image Credit: Mike’s Hot Honey
Source link
Previous Post
Next Post