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Snap Appoints Grace Kao as New Chief Marketing Officer


 Snap Inc., the parent company of social media platform Snapchat, today announced the appointment of Grace Kao as its new Chief Marketing Officer (CMO). This promotion comes after Kao joined Snap less than six months ago as the Vice President of Consumer and Business Marketing.

Kao steps into the role previously held by Chief Creative Officer Colleen DeCourcy, who joined the company in May 2022. DeCourcy will remain with Snap in an advisory capacity to ensure a smooth transition before her departure later this year.

Snap CEO and co-founder Evan Spiegel announced the appointment in an internal memo, expressing his enthusiasm for working more closely with Kao. “Since joining Snap in December, Grace has already demonstrated significant impact across the marketing organization, and I’m excited to deepen our work together in her new role,” Spiegel stated. He also acknowledged DeCourcy’s contributions, saying, “At the same time, we are incredibly grateful to Colleen for her contributions leading our brand work over the past three years, for her energy and creativity, and for her instrumental role in building our talented in-house creative team.”

Kao brings a wealth of experience to the CMO role, having held significant marketing leadership positions at prominent companies such as Spotify, Instagram, and Yahoo. Her background also includes a stint at renowned advertising agencies TBWAChiatDay and Goodby, Silverstein & Partners, where she spearheaded projects for major global brands including Pepsi, Apple, Sony, and HP. Notably, she was the driving force behind Spotify’s award-winning Spreadbeats B2B campaign, which garnered multiple accolades at the Cannes Lions festival last year, including a prestigious Grand Prix in digital craft.

This appointment marks the return of the CMO role to Snap’s leadership structure, which has been vacant since Kenny Mitchell’s departure in April 2023. DeCourcy has been overseeing the platform’s marketing efforts in the interim.

The announcement comes at a crucial time for Snap, just two weeks ahead of its first-quarter earnings report and three weeks before its NewFronts presentation, signaling a strategic move to strengthen its marketing leadership as it navigates the evolving social media landscape.




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