MediBuddy’s SVP and marketing head Saibal Biswas quits, Marketing & Advertising News, ET BrandEquity
Saibal Biswas has stepped down from his role as Senior Vice President and Head of Marketing and Partnerships at MediBuddy, a source close to the development confirmed it to ETBrandEquity. Biswas exited the digital healthcare platform in early April, though his next move is yet to be known.
He had joined MediBuddy in June 2022 and played a pivotal role in shaping the brand’s narrative, leading campaigns such as #AapkaHealthBuddy and #HerHealthBuddy to foster awareness around preventive healthcare and de-stigmatise health conversations. He also spearheaded AI-led personalised marketing initiatives during his nearly two-year stint.
An IIM Calcutta alumnus, Biswas brings over two decades of cross-industry experience. He began his career at Godrej Consumer Products and went on to hold marketing leadership roles at CavinKare and Philips India, where he was instrumental in scaling the home lighting category. His journey includes stints at Amazon India, where he led marketing for devices like Kindle and Fire TV Stick; Hopscotch, where he headed marketing; and Disney+ Hotstar, where he served as Vice President – Marketing & Growth for International Business, driving adoption among Indian diaspora markets in the US, UK, and Canada.
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